We are
Morv London
We are Morv London, a womenswear brand that blends artistic inspiration with contemporary style. Based in London, our team creates fashion that celebrates empowerment, elegance, and individuality.
Discover our collections of bold dresses, tailored suits, and versatile pieces designed to make every woman feel confident.
Our Story
Morv London was established by Morvarid Sahafi, an Iranian-born Swedish artist and designer based in London. With a vision to create clothing that empowers women, Morvarid draws from a colorful palette of art, fashion history, and pop culture to craft collections that are both bold and timeless.
Each piece is thoughtfully designed to be flattering and versatile, ensuring that you feel confident and comfortable at any event as the cut and fit of the garments are the most important part of the designs.
Our Values
Empowerment: Our philosophy is rooted in feminism and multiculturalism. We design clothing that makes women feel powerful and unique, with bold aesthetics and vibrant prints that stand out.
Sustainability: We are committed to ethical practices in every step of our production process. From sourcing luxurious fabrics to ensuring fair treatment of our workers, sustainability is at the core of Morv London.
Quality and Versatility: Each Morv London garment is crafted to be both stylish and easy to wear. Our designs are versatile enough to be worn across different occasions, making you feel elegant and empowered no matter where you are.
Our Factory
At Morv London, our factory in Delhi, overseen by Morvarid Sahafi, blends local craftsmanship with innovative techniques to create high-quality garments ethically. Morvarid founded the factory with a vision to combine rich local craftsmanship with traditional Indian artisanal techniques. By collaborating with skilled artisans, including a local pattern cutter, we foster innovation and creative growth, utilising local talent for prints, embroidery, and innovative cuts.
Our factory specialises in high-end luxury finishing, handling complex fabrics with meticulous care. We ensure the highest quality garments, short lead times, and complete control over production while upholding ethical treatment of our workers. Incorporating Italian and Indian techniques, we create exceptional pieces that honour local artisans.
We have established partnerships with esteemed factories in Portugal, and Turkey to offer comprehensive services. Our meticulous supervision of resource consumption and commitment to reducing wastage enable us to maintain impeccable standards without compromising on quality. Our production managers and technicians combine German precision, Italian craftsmanship, and Savile Row fitted expertise with the exceptional skills of historically beautiful Indian artisans, ensuring unparalleled quality and local beauty.
Meet Our Founder
Morvarid Sahafi is a fashion designer who has pursued her dream in the fashion industry. She embarked on her journey by moving from Sweden to Paris, where she graduated from Parsons School of Design. She then continued her education in London, earning her MA at Goldsmiths University.
Drawing inspiration from her unique life and perspective, Morvarid infuses a playful touch into every design she creates. Her childhood experiences of constantly moving from one country to another have given her a distinctive interest in creating garments that are both comfortable to wear and easy to pack.
At Morv London, all garments are thoughtfully designed to resist creasing and can be effortlessly packed into a small ball shape, making travel a breeze. Additionally, the fit of her garments is carefully crafted to provide utmost comfort, allowing you to enjoy any occasion without any concerns about the dress wearing you.
Morvarid’s vision and dedication to creating fashionable yet functional clothing have made Morv London a brand that embodies both style and convenience.
Our Responsibility
At Morv London, we believe in creating fashion that doesn't compromise our planet. We are dedicated to sustainable practices, continually improving our methods to minimise environmental impact.
Our goal is to set new standards for ethical fashion, ensuring that every piece we produce is as kind to the planet as it is to the wearer.